Masada and Blood Magic aren't so linked together in our brains except in terms of color. Masada is a story to us, about a tribe holding their ground against an invading force. The Arabic style of vocal sampling helps us imagine this region and dusty and desolate. Blood Magic is more a fantasy world driven concept, which comes from our interest in video games and other media that fall into this category. We imagined a evil concoction brewed by ancient magic, written down nowhere, and recipe known by few.